Website Accessibility and SEO
Accessibility within the World Wide Web means making changes to a website so that everyone, no matter the computer or users can experience the same benefits as everyone else. Accessibility over the years has become a critical internet experience and is the reason why your website needs to be accessibility to any user.
Within the internet there are many users that are visually impaired or disabled, but these are still your target audience. If your website does not cater to these conditions then you may as well be putting the phone down on them. This is very bad marketing, and in addition you will lose them as a customer but also gain a bad reputation as they are more than likely going to spread the word to family and friends.
Accomplished SEO as a Search Engine Optimisation (SEO) company, understands how important it is to create an accessible website and we believe it is one of the key elements to an effective and efficient SEO strategy. For example, ALT tags and TITLE tags were originally put into place for users who were visually impaired, meaning they couldn't read the content provided to them. However, some business still did not use them, due to the fact that search engines did not factor them within the ranking algorithm. It wasn't until search engines began to do so that businesses saw the need to implement them.
Having a accessible website, does not only benefit visually impaired or disabled users but also benefits people who may have a slow internet connection. People who have lower spec PC's are the same as somebody who is visually impaired. The benefits that you are providing to a user is that you are aiming your market to a wider ranged audience, which is gaining you potentially more visitors, customers and overall an increase in revenue.
In conclusion, an accessible site is key to a successful website. If you aim your market at all audiences then this should prevent you gaining a bad reputation and should allow you to see an increase in your positioning within the search engine result page (SERP). Therefore If you have any queries or would like any additional information on developing an accessible website please do not hesitate to contact us on 0845 052 1340, as Accomplished SEO are here to help.