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Within SEO (search Engine Optimisation) and Web Design images and graphics are used on a regular basis. Particularly for SEO purposes of a website images aren’t exactly used for achieving rankings; but they can be useful in their own way.

Useful Images and Animations

When visiting a website you will usually end staying around for a while and look through it if it has a nice design, provides the information you want and is usable. Usability is something that needs to be concentrated on through SEO and Web Design together.

A few pointers about images; firstly, they should always have an ALT tag. This ensures when an image can not be loaded or a user chooses not to see it then they have some form of description of what it is. From an SEO perspective then the ALT tag should include a keyword so that search engines can relate the image to the content; from a web design perspective this is just good practice.

High quality, exciting images and animations are also a great addition to any website. If you’re going to have any images on a website they must be of high quality. Users can tell the difference between a professional image and an image taken 20 seconds ago just to ‘fill the space’. Having an image can capture an audience unlike the use of plain text. Giving a user something to look at may make the difference in a user clicking away or staying.

Animated GIF files are a great way to make a static image a bit more exciting. This basically is a sequence of images that are saved together and played in order; thus creating a simple animation. A link can even be put an an image so a user knows where they are clicking through to.

Summary

Whilst not the most beneficial for SEO purposes, images are great for Web Design and keeping a user engaged. SEO is all about gaining traffic due to appearing in the SERP’s. If you can get an image ranked in the Google image search then that is even better.